Expert Market

With a team of in-house editors, writers, and researchers; Expert Market helps people choose the best supplies, software, and services for their business

On the website, you’ll find reviews, product comparisons, price breakdowns, and advice guides spanning dozens of different categories, from office equipment to business finance providers. The free supplier-matching service quickly connects you to the right suppliers for your needs

Problem

With recent updates to Google’s algorithm, traffic on Expert Market was in decline. After initial research showed that page speed was a key factor, we decided to redesign our core pages

Team

UX & UI Designer, Engineering, Product Manager, Editor / Product Owner, Content, SEO

Solution

Introduced a new brand style-guide and redesign of multiple, new, page templates

Outcomes

CR increase of +25%.
Number of mobile URLs rated ‘good’ by Google’s Core Web Vitals has jumped from 221 > 334
Time on homepage +40%, pages per session +6%, homepage sessions +15%

Skills

UX & UI
Team:

Design, Engineering, Product Manager, Editor / Product Owner, Content, SEO